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Creating Your Successful Business/Nonprofit
9 modules • Self-paced • Workbook included
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Dr. Danisha Keating
Creating Your Successful Business/Nonprofit
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Welcome
INTRO • WORKBOOK
Course Introduction & Workbook
Module 1 — Creating Your Services
MODULE 01 • VIDEO
Module 1 Recording
MODULE 01 • LESSON
Creating Services that Add Value
MODULE 01 • LESSON
Creating Value from Day 1
MODULE 01 • LESSON
Being the PILLAR
Module 2 — Building Your Website & Brand
MODULE 02 • VIDEO
Video Coming Soon
MODULE 02 • LESSON
Building a Website that Stands Out
MODULE 02 • LESSON
Building YOUR Brand
MODULE 02 • LESSON
Building Terms, FAQs & Policies
Module 3 — Prices & Services
MODULE 03 • VIDEO
Module 3 Recording
MODULE 03 • LESSON
Determining Your Services
MODULE 03 • LESSON
From Free Bookings to Paid Work
MODULE 03 • LESSON
When Working for Exposure Is Worth It
MODULE 03 • LESSON
Following Up and Paperwork
MODULE 03 • BONUS
Booking and Pricing for Events
Module 4 — Avoid Poor-Busy & Launch
MODULE 04 • VIDEO
Module 4 Recording
MODULE 04 • LESSON
Building Relationships that Last
MODULE 04 • LESSON
Dealing with BAD Apples
MODULE 04 • LESSON
Growth = Relationships + Give + Receive
MODULE 04 • LESSON
The Power Behind Questions
Module 5 — Locating Your Clients
MODULE 05 • VIDEO
Module 5 Recording
MODULE 05 • LESSON
Preparation
MODULE 05 • LESSON
Building an Email List 101
MODULE 05 • LESSON
Social Media 101
MODULE 05 • HOMEWORK
Weekly Homework
Module 6 — Cultivating Relationships
MODULE 06 • VIDEO
Module 6 Recording
MODULE 06 • LESSON
Cultivating Relationships for Business
MODULE 06 • LESSON
Introducing Yourself: Email vs. In Person
MODULE 06 • LESSON
Reading the Room & Timing
MODULE 06 • LESSON
How Relationships Bring Long-Term Business
Module 7 — Effective Marketing
MODULE 07 • VIDEO
Module 7 Recording
MODULE 07 • LESSON
Effective Marketing
MODULE 07 • LESSON
The Do's of Marketing
MODULE 07 • LESSON
The Don'ts of Marketing
MODULE 07 • LESSON
The WHAT NOW?
Module 8 — AI, Speaking & Pricing
MODULE 08 • VIDEO
Video Coming Soon
MODULE 08 • LESSON
How to Use AI in Your Business
MODULE 08 • LESSON
Leveraging Your Business into Speaking
MODULE 08 • LESSON
When to Raise Your Prices
Module 9 — Should I Create a Nonprofit?
MODULE 09 • VIDEO
Dr. Rob Scheer — Comfort Cases
MODULE 09 • GUEST
Guest Speaker: Dr. Rob Scheer
MODULE 09 • LESSON
Should I Create a Nonprofit?
Bonus — Email Nurturing & Upselling
BONUS • VIDEO
Lee ClickSense — Email Nurturing
BONUS • LESSON
Email Upsell Strategy
BONUS • LESSON
Long-Term Nurture Strategy
BONUS • LESSON
SOP: Hiring on Upwork
BONUS • LESSON
Email Nurture & Messaging Strategy Framework